Tourism in Jordan's Economy: Growth, Challenges, and Future Prospects

Abstract

This study explores the multifaceted impact of tourism on Jordan's economy, focusing on growth, challenges, and future prospects, with insights drawn from a sample of 260 stakeholders, including tourists, local residents, business owners, and government employees. By examining the economic contributions, demographic factors, perceived challenges, and regional benefits, the research highlights tourism's significance in sectors such as employment, infrastructure, and local business growth. Additionally, it addresses major obstacles, including regional instability, environmental concerns, and marketing limitations. The findings underscore the importance of sustainable practices, government involvement, and targeted investments to enhance tourism's positive impact on Jordan's economy. The study concludes by recommending strategic focus areas for Jordan to boost tourism sustainably while balancing economic, cultural, and environmental considerations.