The Relationship between using advertising Celebrity Endorsers and Brand Image

As'ad H. Abu-Rumman, Suleiman A. Al Khattab, Abdallah Q. Bataineh, Anas Y. Alhadid

Abstract


The marketing concept is concentrating on customers and who to encourage them to buy certain product than buying competitors ones. The main goal for this study is find out the relationship between using advertising Celebrity Endorsers on Brand image. The findings stress that there is a positive relationship between using advertising celebrity.

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