Applications of Trust Management in E-commerce

Elham Fariborzi, Hoda Anvari Kazemabad


Trust is an important compound for human interaction. It allows people to interact each other and helps to increase prosperity in economical operations. Managing of trust is necessary for e-commerce environments especially prior to new transactions with an unknown peer. So, the trust evaluation is critical, which relies on the transaction history data in network components. Trust may also play a significant role for the efficient operation of more general multi-agent systems. This paper seeks to provide an overview of models for trust evaluation in transactions which computes trust values. Some other features of these models in e-commerce are also discussed that explained in details in side of this paper. The finding shows such defects and deficiency in these models; for example none of the existing trust models consider load balancing among service providers.


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