Investigating The Effect of Young Adult’s Reliance on Social Networking Sites on Political Participation in Egypt

Abstract

The augmented use and attention of young adults’ of Social Networking Sites (SNS) had risen up the question of what are the outcomes of young adults’ reliance on social networking sites? In particular the purpose of this study is to investigate the dimensions that predict young adults’ reliance on SNS in Egypt while measuring its effect on the Egyptian political participation. This research adopted a sequential mixed methodology, where both qualitative and quantitative techniques were merged for better understanding and contribution to literature. With respect to sampling, this study has adopted area sampling to allow the generalization of data concluded. The findings confirm that young adults do rely on SNS. Additionally, findings of this study prove that there is a relation between reliance on SNS and political participation. Thus, the original value of this study stems from exploring the novelty of reliance on SNS by young adults in Egypt.