The role of information management in managing crises in Mobily Company

Abstract

This study aimed to demonstrate the effectiveness of information management in Mobily Company, and the level of adoption of crisis management, and the relationship of information management with crisis management in Mobily Company. The research relied on the descriptive and analytical approach, to present the problem as it exists in reality, examine its causes and the factors that led to its emergence, as well as follow the analytical approach whereby the information collected by the researcher is analyzed from its source and proposed solutions based on the results, depending on the use of the questionnaire tool with Mobily employees. The sample of the study population included the employees of Mobily Company in Jeddah / Tahlia, the Sales Department, who were 22 individuals who responded to the questionnaire, by distributing the questionnaires electronically to the sample members. The study found that the level of information management falling within the high state amounted to (4.0710) and a standard deviation (0.36965). The study also showed that crisis management is within the high state, reaching (4.0620) and a standard deviation (0.46641). The study showed that there is a positive relationship between information management and crisis management in Mobily, and that Mobily's information management is distinguished by the fact that there are special departments in the company that are concerned with collecting and storing information and working on publishing it and facilitating access to it and obtaining information from the system arranged and coordinated and the ability to retrieve data and information in the event of its loss, the study recommended increasing attention to information management because it is considered the backbone of work and that increasing the effectiveness of the system gives the company the ability to avoid crises, hedge them, and mitigate their negative effects in the event of their occurrence, as any defect, no matter how simple, exposes the company to crises.