Communication economics: A genius view with Veblen

Abstract

Political economics is a vast field per se. And yet communication becomes animportant tool of political economics. Communication is both a part of politicaleconomics and it has an economics on its own. Insomuch as communication is aneconomics, it can be called as communitication economics. Because, especially today,tools of communication is in everywhere dominating people’s life. The morecommunication tools are part of daily life, the more firms are interested in this medium.Firms cannot be considered as merely production mechanisms. Firms can also beproviding services as well as goods. Given that communication is a kind of service, it hasa direct relation with communication economics. This study focuses on the market typesthat are inhabitated in the media sector. Naturally, media sector differentiates in eachindividual jurisdiction and country, but, in general terms, media sector can be deemed tobe emerging the characteristics of an oligopoly model. Being said that, ThorsteinVeblen’s thoughts will enlighten this study. Because, his thoughts about economics areunique and they are very helpful in order to understand why many sectors cannot besegragated from politics economics, so communication sector does. By the mediation ofVeblen’s genius ideas like: leisure class, conspicuous consumption etc., it will submitwider sence to communication economics. As a conclusion, this study will brieflyexamine why communication economis cannot be seperated from political economics bythe mediation of Veblen’s thougths.