Exploring the impacts of E-portal organizational on customer satisfaction

Abstract

customers play a vital role within many major economies throughout the world. Their ability to successfully adopt and utilize the internet and electronic commerce is of prime important in ensuring the stability and future survival of these initiatives.

This paper highlights some of the important issues identified by Jordanian customers relating to the impacts of E-portal and analysis the factors that affect the adoption and acceptance of E-portal. The study has drawn upon qualified questionnaires sent to one and fifty customers. With a base response rate over 80% the data reveals interesting details relating to attitudes with regard to how customers perceive the E-portal as well as the impact of barriers on their usage and satisfaction.

The results from analysis indicated that IT users competencies, internet speed and website design had appositive effects on Jordanian customers satisfaction. A significant positive relationship between attitude and behavioral intention suggest that positive attitude about E-portal could influence individuals to use internet for E-booking application. Organization like (Hotels) can create a positive among its customers toward E-portal usage by promoting its trust, decrease the perceived risk and promote the benefits of usefulness and ease of use.