The impact of social commerce on Jordanian customer’s intention to buy

Abstract

This research aimed to investigate the effect of social commerce on consumers’ intention to buy as well as identify how is effect on it. SPSS software was used to test the study data and to come up with the study result. Also the researcher depends on regression analysis to test the main hypothesis of research. The study found that Social Commerce have a positive impact on consumers’ intention. Based on the result companies should pay more attention to social network and benefit from it because it has a positive impact on customers. Therefore, the customer’s decision to buy depends on ability of marketing work with different situations and requirements of customers.