Relatedness of qualities of industrial products and of products’ package designs as hint for purchasing qualitative industrial products

Abstract

This research examined if the quality of an industrial product is the same as the quality of the design of the package of the product. The examination was targeted at a buyer purchasing a standard industrial product by using the product’s package design standard as yardstick. The study was therefore a correlation-al one having a sample of 80 different industrial goods selected through Cluster Sampling from Nigerian shops. A valid and a reliable Rating Scale gave the study’s data. The data were analyzed descriptively with Pearson’s Product Moment Correlation-“r”. The coefficient of the, “r” was tested inferentially (for significance). This led to the non-acceptance of the study’s Null Hypothesis and this indicated that there was significant relationship between ratings on the qualities of the goods and of the goods’ package designs. This means the study found out that poor industrial products are indicated with poor package designs and that the good ones are indicated with good package designs. Upon these, the study proffered suggestions which included purchase of industrial goods only if their packages are well-designed.