Corporate social responsibility of hotels for enhancing performance of undergraduate hospitality students

Abstract

Hospitality market stakeholders are in need of powerful strategies to be successful in bothcompetitive industry and surrounded society. So, Corporate Social Responsibility (CSR) became one of thehighly preferred strategies for gaining a good reputation and a competitive advantage. Moreover, they mustbe linked with hospitality higher educational institutions for achieving their social responsibility plans andimproving undergraduates who are expected to be their future workforces. This research aims to highlightthe role of hotels social responsibility plans in improving hospitality undergraduates In Egypt. The researchwas conducted on a sample of 51 Egyptian five star hotel human resource managers. Survey method wasused to collect research data. Statistical package for social sciences "SPSS" program Volume 17 was used toanalyze the selected data. The research revealed a remarkable defect in communication between hotels andhospitality higher educational organizations managements'. So, the research recommends a framework forenhancing undergraduates from hospitality stakeholders' perspective.