The Technology Acceptance Model Banking Services and Students' Satisfaction: Case of Taif University

Abstract

The aim of this paper is to shed the light on the technology banking services from the students’ point of view.  Technology Acceptance Model (TAM) has been used and discussed  extensively in research that looks at the acceptance of new technology. This study has focused on the  technology acceptance model (TAM) and seeks to understand the relationship between perception such as perceived usefulness (PU); perceived ease of use (PEOU); security and privacy; convenience and students' usage.  It also has focused on the factors influencing technology acceptance  and what is the effect of employing IT by banks on students satisfaction at Taif University.

In order to achieve the study objectives a questionnaire survey was developed and conducted. The empirical work involved the development of questionnaire which were used for data collection. A sample of 145 univesristy studnets took part in the reserch. The research hypotheses were tested using multiple regression and simple regression. The results of the study show a significant and positive relationship between electronic banking services and  students' satsfaction. Additionally, the findings revealed that the most factor influncing technology acceptance is perceived usefulness (PU) and perceived ease of use ( PEOU). While, the lowest factor influencing technology acceptance is  security and privacy factor. In the light of the results, possible managerial implications are discussed  and future research subjects are recommended.