The Impact of Competitive Strategies on Hotel Performance Case Study of Five Stars Hotels in Northern Cyprus (Kyrenia)

Abstract

The main purpose of this article is to examine the impact of competitive advantage strategies on the performance of hotels. Five hotels in Turkish Republic of North Cyprus (kyrenia city) have been taken as a case study. Three kinds of competitive strategies have been studied; cost leadership, differentiation, and focus strategy. A questionnaire has been designed for the study and data of 112 responses from executive managers, vice-managers and the head of all departments have been analyzed by using the SPSS program. Our findings show that: (a) the competitive strategies impact positively on the financial performance, (b) the competitive strategies impact positively on the non-financial performance.