The Impact of Marketing Strategy on Organization Reputation: Analytical Study on Jordanian vegetable oils companies listed on the Amman Stock Exchange

Abstract

Purpose – The objective of the paper is to study the impact of marketing strategy on the reputation of an organization, in addition to the outcome of the analytical study on companies of middle and minor status in Jordan.

Design/Methodology/Approach – The survey was created and spread for employees of middle and higher managerial status. Researchers used the various recession analyses to estimate the impact of marketing strategy on organization reputation.

Findings – The modern study of the impact of the marketing strategy on organization reputation.